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CASE STUDY / Retail and Restaurant Signage



Service First Automotive

Service First is one of America’s fasting growing automotive service centers with locations throughout the Houston Metro area.

How does a successful business differentiate itself as it expands in a crowded market? Signco America partnered with one of America’s fastest growing automotive service center to provide them with the distinct look they needed to stand out in a crowded market, and attract attention to the things that give them an edge on the competition.

Signco America worked directly with the marketing team to develop a consistent look that emphasized Service First’s focus on cleanliness, customer service, and value. The success of Service First’s business model drove an aggressive, nationwide expansion plan, and Signco America was chosen to manage the critical signage portion of the effort nationwide.


Signco America was able to leverage its extensive engineering and manufacturing capacity and nationwide supply chain to meet a series of aggressive targets, reacting swiftly to changes, and work with all stakeholders to ensure stores opened on time with flawless signage. The ability to provide a turnkey solution for this rapidly growing customer allows Service First’s leadership team to focus their time and energy on changing the image of the automotive service industry with their business model, trusting Signco America to ensure that each location announces its presence with beautiful, distinctive signage.

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